Mirinda Plus Restage Fungsi Utama: Kemasan Inung-Inungeng by PepsiCo Design and Innovation

Mirinda Plus Restage Fungsi Utama: Kemasan Inung-Inungeng by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2024

Mirinda Plus Restage Fungsi Utama: Kemasan Inung-Inungeng

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Fungsi Utama: Kemasan Inung-Inungeng

Teks Buku: Mirinda Plus Restage iyanaritu disain kemasan untuk soda rasa bua-bua iya ridakéngngi ri Mesir. Soda iyanaritu inung-inungeng iya kaminang riyéloriwi ri wettu acara istimewa sibawa pertemuang sosial ri Mesir, tempa'na tau maéga tenniya paccinnung anggoro'. Mirinda Plus mattaro soda sibawa sike'de rasa jus, iya cocokka' untu' acara-acara makkuwaéro. Disain kemasangngé mappagguna sistem identitas visual iya massuroé tenrigunciri' untu' pakéssingiwi assélengngenna ri esso sibawa ri wenni. Disain-éwé mappaenre'i Mirinda Plus selaku pattujuang iya lebbi macowaé polé ri Mirinda, iyanaritu soda rasa bua-bua iya riissengngé ri sininna linoé.

The Recognition

About the A' Design Award Tambaga

Mirinda Plus Restage Fungsi Utama: Kemasan Inung-Inungeng iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Mirinda Plus Restage Fungsi Utama: Kemasan Inung-Inungeng ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Mirinda Plus Restage Fungsi Utama: Kemasan Inung-Inungeng mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release