Pepsi Super Bowl LVII Alumitek Fungsi Utama: Kemasan Inuma by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Fungsi Utama: Kemasan Inuma by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2024

Pepsi Super Bowl LVII Alumitek Fungsi Utama: Kemasan Inuma

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #159650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Fungsi Utama: Kemasan Inuma

Teks Buku: Pepsi Super Bowl LVII Alumitek iyanaritu botol inuma edisi terbatas iya ripancajiangngé untu' acara sepak bola battowa iya ripogau'é ri Phoenix, Arizona. Rancangangngé mala inspirasi polé ri lingkungang padang pasere' iya mangelling é, iya riissengngé nasaba langi'na iya luasé enrengngé tanet-taneng sibawa olokolo' khas na. Gradasi warna iya macakka'é malléngga polé ri wareng lao ri unnge nainappa ri jala'ja, mappaenge'i tellungngé mata esso ri Arizona. Kamampuang paccetakengngé ripakéwareng untu' mabbangung pangrasa alempareng. Gambara silueta ripasangngi ri onrong pasere' iya engkaé cactus sibawa bunga-bunga, minangka pattujungeng lao ri olokolo' kampong iya kadapiragaé, engkalingana anjing pusa, ula, sibawa manu'-manu'.

The Recognition

About the A' Design Award Tambaga

Pepsi Super Bowl LVII Alumitek Fungsi Utama: Kemasan Inuma iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Pepsi Super Bowl LVII Alumitek Fungsi Utama: Kemasan Inuma ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Pepsi Super Bowl LVII Alumitek Fungsi Utama: Kemasan Inuma mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release