Chips BCBG Pakké Pakkennai Kanré by Arome Agency

Chips BCBG Pakké Pakkennai Kanré by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2020

Chips BCBG Pakké Pakkennai Kanré

by Arome Agency

Client: BCBG - La Ducale

A' Design Award Tambaga Winner in Kemasan Category

17,432

Verified Award Winner

Verify Award Status for #71297

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chips BCBG Pakké Pakkennai Kanré

BCBG iyaréga marégang keripik narilalangngé taung 2001 ri sulawéna Perancis. Maréga iyanaé matoana mabbéréi kualitas pepbuatan mappogau sibawa kreativitas resep sibawa rasa. Para desainer rilalangngé taung 2020 massulé karakter baru paruntu jajaran keripik baru. Nagaukengi konsep keripik/karakter. Ilustrasi baru iyanaé mampakenré jajaran keripik sibawa cara asli sibawa mannyameng. Karakter-karakter naé mabajik sibawa eléganna samanna produk narippakenré.

The Recognition

About the A' Design Award Tambaga

Chips BCBG Pakké Pakkennai Kanré iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Chips BCBG Pakké Pakkennai Kanré ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Chips BCBG Pakké Pakkennai Kanré mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
Dimensions & Packaging: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
Tags: chips, design, packaging, minimal, food
Production Technology: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
Design Challenge: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
Research: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
Inspiration: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
Project Duration: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
Operation Flow: Chips are made in the south of France with natural products. No coloring agents and preserving products.
Patents: BCBG is a brand of La Ducale.
Team Members: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
Image Credits: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel