Appetisi Fungsi Utama: Bungkusan Kaju naébbu Fanny De Bray

Appetisi Fungsi Utama: Bungkusan Kaju naébbu Fanny De Bray iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2020

Appetisi Fungsi Utama: Bungkusan Kaju

ᨑᨗ Fanny De Bray

ᨀᨒᨗᨕᨙ: APPETISI by Granarolo

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

13,268

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #71461

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Appetisi Fungsi Utama: Bungkusan Kaju

Teks Buku: Appetisi iyanaritu desain bungkusan untuk sijumlaé kaju iya puraé rirette' sicappu'. Jama-jamangngé makkatenning kaju bentu ade', kaju ripulle', sibawa cappi' mozzarella. Tungke' bungkusang riyébbu polé ri plastik sibawa mappunna tinéng makennang, angkanna kajué ri lalengngé weddingngi riyita mannessa. Gambara' iya riceta'é mabbéré ciri lainna untu' tungke' produk sibawa mappaita mannessa pékkugi tungke' kaju ripake. Aseng Appetisi napasiyameng tellu pikkirang: acinnang manré, dekkeng-dekkeng bicara, sibawa akkésso'ang pattujuang. Desain-é mappaitangngi kaju selaku wettu ammareang macoraé sibawa gampangngé, na bungkusang-ébungkusangngé ripabalu ri supermarket-supermarket Eropa.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Appetisi Fungsi Utama: Bungkusan Kaju iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Appetisi Fungsi Utama: Bungkusan Kaju ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Appetisi Fungsi Utama: Bungkusan Kaju mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Ukurang & Kemasang: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tag: Cheese, personification of cheese, fun, shift, desecration of cheese
Téknologi Produksi: Plastic packaging with a transparent window to see the cheese.
Tantangeng Désain: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Panélitiang: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspirasi: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Wettu Proyék: The project started in July 2017 and ended in February 2018.
Alur Opérasi: This product is sold in supermarkets in Europe.
Fromage product in France.
Paténg: Copyrights belong to Fanny de Bray
Anggota Tim: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Krédit Gambar: Illustration : Fanny de Bray