Beyond the Blue Llibre by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny de Mitjans Impresos i Publicats Competition Category.

ArgentImprès· 2020

Beyond the Blue Llibre

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award d'Argent Winner in Imprès Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Llibre

Beyond the Blue és un llibre sobre qüestions ambientals relacionades amb el mar. Cada capítol s'introdueix amb una mostra de color distintiva que mostra una cara diferent de l'oceà. Una mostra verda representa un bosc marí saludable, mentre que una mostra vermella fa referència a un mar enfosquit per la sang de balena. El color s'utilitza com una manera senzilla i universal d'explicar temes ambientals complexos a lectors de totes les edats. El llibre fa 187 mm per 245 mm i té 90 pàgines. La impressió utilitza tinta d'oli de soia sobre paper mat de 100 g, i l'enquadernació cosida redueix l'ús de cola.

The Recognition

About the A' Design Award d'Argent

Beyond the Blue Llibre és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Beyond the Blue Llibre sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Beyond the Blue Llibre és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam