$Refracting Reality Disseny de llibre by Ching-Fa Lung$

Refracting Reality Disseny de llibre by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny de Mitjans Impresos i Publicats Competition Category.

ArgentImprès· 2021

Refracting Reality Disseny de llibre

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award d'Argent Winner in Imprès Category

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The Design

About Refracting Reality Disseny de llibre

Refracting Reality és un llibre sobre la llum i la percepció humana. El llibre explora quatre característiques de la llum: la refracció, la reflexió, la difracció i la interferència. Aquestes qualitats s'expressen a través de la tipografia i les imatges al llarg de 368 pàgines. Es van seleccionar papers estucats i no estucats per donar suport a diferents impressions de la llum. Un prisma sòlid es col·loca al llom del llibre i el lector el pot extreure. Amb el prisma, els lectors poden observar directament el comportament de la llum i interactuar amb les imatges impreses.

The Recognition

About the A' Design Award d'Argent

Refracting Reality Disseny de llibre és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Refracting Reality Disseny de llibre sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Refracting Reality Disseny de llibre és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin