Landscape Caixa de regal by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2021

Landscape Caixa de regal

by JiaXin Qiu

Client: Artaste

A' Design Award d'Argent Winner in Embalatge Category

25,946

Verified Award Winner

Verify Award Status for #110244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Landscape Caixa de regal

Landscape és una caixa de regal dissenyada per als tradicionals pastissos de lluna xinesos. L'embalatge mostra una escena d'onades, muntanyes i la lluna, amb un conill de la mitologia xinesa corrent pel mar. Les muntanyes utilitzen el color tradicional xinès Danxia. L'escena tridimensional es construeix a partir de làmines de paper planes, i cada làmina es col·loca a una distància igual de davant cap enrere. El paper s'imprimeix i després es grava amb detall mitjançant làser. Els calaixos de la base contenen els pastissos de lluna, i altres calaixos dins de l'escena contenen ganivets i forquilles. L'ús del paper manté baixos els costos de producció.

The Recognition

About the A' Design Award d'Argent

Landscape Caixa de regal és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Landscape Caixa de regal sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Landscape Caixa de regal és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The elements of waves, Chinese mountains and the moon to make up a spectacular picture. The color of the mountain comes from the traditional Chinese color "Danxia". The rabbit running in the sea comes from Chinese mythology. This design is used for Chinese traditional food moon cakes.
Dimensions & Packaging: Width175mm depth175mm height275mm
Tags: Chinese, paper cut, 3D, Installation art
Production Technology: The 3D scene is divided into 2D slices, and each slice is arranged at the same distance from near to far to form a unique visual effect. The material used is just paper. The paper is printed into a picture, and the details of the pattern are engraved by laser.
Design Challenge: This gift box hopes to show good visual effects on the front, left and right sides and above. So in the end, the scene presented by the gift box has no boundaries. Tried in resin, glass and other materials, but finally only used paper.
Research: Studied Chinese traditional colors and found that during the Ming Dynasty, many painters in southern China began to make western style paintings for western merchants. The colors used in these paintings are brighter and softer. This is a very special era in which Chinese and Western cultures blend. So red is used as the mountains color , while the traditional Chinese mountains were mostly green or gray.
Inspiration: In 2020, people have just experienced an epidemic disaster. This package is designed with some brighter colors. Soft lines and spectacular scenery can be relaxing. The use of paper can reduce manufacturing costs, and lower final product prices will allow more people to choose this wonderful gift. Using 2D to show 3D effect has been a success.
Project Duration: The project completed in Shanghai in July 2020
Operation Flow: There are drawers at the bottom of the gift box to hold moon cakes. And in the three-dimensional scene, there are drawers to put knives and forks.