Cascahuin Ampolla de tequila by Humberto Garcia

Cascahuin Ampolla de tequila by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2021

Cascahuin Ampolla de tequila

by Humberto Garcia

Client: Tequila Cascahuín

A' Design Award d'Argent Winner in Embalatge Category

15,294
Verified Award Winner
Verify Award Status for #110322

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cascahuin Ampolla de tequila

Cascahuin és una ampolla dissenyada per al tequila. La boca, l'anella i el coll de l'ampolla es van modificar perquè el sistema de tancament funcioni amb un tap de suro. La icona de la marca s'aplica en alt relleu al coll, cosa que confereix a l'envàs un segell característic. El recipient de vidre es produeix mitjançant emmotllament per bufat, amb vidre de sodi-calci com a material base. El tap està fet de grans de suro natural seleccionats i entintats amb pigments vegetals de grau alimentari. L'ampolla fa 70 per 70 per 260 mil·límetres. El disseny s'inspira en l'artesania prehispànica, els materials i la lectura de les estrelles.

The Recognition

About the A' Design Award d'Argent

Cascahuin Ampolla de tequila és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Cascahuin Ampolla de tequila sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Cascahuin Ampolla de tequila és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimensions & Packaging: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Tags: design, product design, graphic design, art direction, tequila, bottle, visual design
Production Technology: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Design Challenge: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Research: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiration: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Project Duration: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Team Members: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Image Credits: All photos: Irving Jimenez & Humberto Vanhuten