S6 Foundry Sistema De Marca I Campanya by Paul Robb and Moira Bartoloni

S6 Foundry Sistema De Marca I Campanya by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny de Mitjans Impresos i Publicats Competition Category.

ArgentImprès· 2021

S6 Foundry Sistema De Marca I Campanya

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award d'Argent Winner in Imprès Category

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Verified Award Winner
Verify Award Status for #115652

View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Sistema De Marca I Campanya

La marca S6 Foundry i el seu posterior llibre d'exemplars de tipus es van dissenyar per crear una alegria de la nova tipografia, posicionant el llenguatge visual de la marca. Una paleta brillant i alegre de colors càlids i un llenguatge de formes distintiu i sorprenent capturen l'esperit, fent referència a l'escriptura tradicional de la fira d'atraccions del segle 1900. Els dissenys es van desenvolupar com un calidoscopi de formes i elements per crear la coherència visual adequada de l'ethos de les marques i una nova direcció de tipus de lletra comercials a mida.

The Recognition

About the A' Design Award d'Argent

S6 Foundry Sistema De Marca I Campanya és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que S6 Foundry Sistema De Marca I Campanya sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. S6 Foundry Sistema De Marca I Campanya és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb