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TongChuang Design Envasament d'Arròs by Yongjun Chen

TongChuang Design Envasament d'Arròs by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.


FerroEmbalatge· 2021

TongChuang Design Envasament d'Arròs

by Yongjun Chen

Client: Huazhong Agricultural University

A' Design Award de Ferro Winner in Embalatge Category

Colors

The Design

About TongChuang Design Envasament d'Arròs

TongChuang Design és un disseny d'envasament d'arròs creat per a una universitat agrícola. La corda de transport travessa la part inferior de l'envàs, la qual cosa evita que es trenqui a causa del pes del contingut. L'envasament és petit, minimalista i fet de materials respectuosos amb el medi ambient. Una estructura patentada permet que l'envàs es transformi lliurement entre l'estat pla i el tridimensional, de manera que el transport i l'ús es mantenen senzills i de baix cost. La composició gràfica es basa en l'antic caràcter xinès per a l'arròs, la qual cosa dona a l'envàs una identitat clara i reconeixible.

The Recognition

About the A' Design Award de Ferro

TongChuang Design Envasament d'Arròs és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que TongChuang Design Envasament d'Arròs sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. TongChuang Design Envasament d'Arròs és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The innovative design of carrying rope through the bottom of the package completely avoids the problem of package breakage caused by weight-bearing. Minimalist, green materials, small size, the pursuit of the ultimate environmental protection. The graphic composition of the Chinese character "Rice" presents a distinctive personality, high recognition and promotes sales.
Dimensions & Packaging
Large packaging:185*102*182mm Mediumpackaging:185*102*125mm
Tags
Structural innovation, minimalist packaging, green
Production Technology
Patented structure makes minimal packaging can be freely switched between three-dimensional and flat state, simple and convenient to transport and use, low cost.
Design Challenge
Minimal packaging, simple and mature technology, convenient for production and use
Research
Patented structure, innovative carrying handle design, the pursuit of packaging sturdy and convenient to use. Minimalist design combined with green materials, the pursuit of the ultimate environmental protection.
Inspiration
The ancient Chinese character "Rice" is presented in a modern graphic composition, traditional and fashionable, with a distinctive personality, which efficiently conveys the attributes of the product and promotes sales.
Project Duration
Shenzhen,2020
Operation Flow
Minimalist packaging, mature technology, combined with the indentation on the paper, easy and fast to use, free to switch between three-dimensional and flat state.
Team Members
Lin Li,
Yongjun Chen,
Zhiguo Liu

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