Perceived Design Value Recerca de Disseny by Aija Freimane

Perceived Design Value Recerca de Disseny by Aija Freimane is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Disseny Meta, Estratègic i de Serveis Competition Category.

FerroServei· 2021

Perceived Design Value Recerca de Disseny

by Aija Freimane

Client: Aija Freimane

A' Design Award de Ferro Winner in Servei Category

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The Design

About Perceived Design Value Recerca de Disseny

El Valor Percebut del Disseny és un projecte de recerca postdoctoral sobre el valor afegit del disseny. L'estudi aclareix com el valor del disseny és percebut pels usuaris a través de cinc generacions i quatre grups socioeconòmics. Es recomanen indicadors de valor percebut per mesurar la satisfacció, la felicitat i el benestar com a resultats finals de l'ús de productes i serveis. La recerca també defineix un procés de disseny triple i una matriu d'autoavaluació de la maduresa del disseny. Els resultats principals es publiquen en un llibre A5 de 89 pàgines. L'objectiu és ajudar les empreses, els governs i la societat a aplicar el disseny de manera més conscient.

The Recognition

About the A' Design Award de Ferro

Perceived Design Value Recerca de Disseny és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Perceived Design Value Recerca de Disseny sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Perceived Design Value Recerca de Disseny és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
Dimensions & Packaging: Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
Tags: Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
Production Technology: The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
Design Challenge: The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
Research: The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
Inspiration: The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
Project Duration: The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
Operation Flow: The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
Team Members: Solo research.
Image Credits: Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf