Better than Perfect Revista by Gerhard Kirchschlaeger

Better than Perfect Revista by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny de Mitjans Impresos i Publicats Competition Category.

BronzeImprès· 2021

Better than Perfect Revista

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award de Bronze Winner in Imprès Category

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The Design

About Better than Perfect Revista

Better than Perfect és una revista gastronòmica que porta un blog de cuina d'internet al format imprès. Les receptes són creatives però senzilles, i cada recepta es presenta en una doble pàgina amb fotografies grans i una tipografia vivaç. El disseny utilitza un espai buit generós i trenca els hàbits de visualització habituals per crear tensió visual. La revista mesura 22 per 31 centímetres i té 32 pàgines. S'hi utilitzen paper de bedoll reciclat, impressió digital i cosit amb fil. Un índex d'ingredients tanca la revista i també pot fer de llista de la compra.

The Recognition

About the A' Design Award de Bronze

Better than Perfect Revista és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Better than Perfect Revista sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Better than Perfect Revista satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger