Beer Culture 2020 Informe de Recerca de Mercat de Gabriela Maria Straka

El disseny Beer Culture 2020 Informe de Recerca de Mercat de Gabriela Maria Straka és un guanyador molt estimat del prestigiós 2021 A' Design Award de Bronze en la Categoria de Competició de Disseny de Publicitat, Màrqueting i Comunicació.

BronzePublicitat· 2021

Beer Culture 2020 Informe de Recerca de Mercat

de Gabriela Maria Straka

Client: Brau Union Österreich AG

Guanyador del A' Design Award de Bronze en la Categoria de Publicitat

14,029

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #118582

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Beer Culture 2020 Informe de Recerca de Mercat

Beer Culture 2020 és un informe imprès sobre la cultura de la cervesa a Àustria. L'informe presenta els resultats d'una enquesta representativa de la població austríaca de 18 anys o més, realitzada per un institut independent d'estudis de mercat mitjançant entrevistes en línia i telefòniques. Els temes inclouen la importància de les cerveses especials, els hàbits de consum, la producció sostenible de cervesa, la fidelitat a la marca i els productes sense alcohol. Gràfics i símbols senzills presenten les dades d'una manera fàcilment comprensible. L'informe conté 64 pàgines de contingut i quatre pàgines de coberta.

El Reconeixement

Sobre el A' Design Award de Bronze

Beer Culture 2020 Informe de Recerca de Mercat és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Beer Culture 2020 Informe de Recerca de Mercat sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Beer Culture 2020 Informe de Recerca de Mercat satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Dimensions i Embalatge: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Etiquetes: beer culture report, beer culture, beer, market research, Austria
Tecnologia de Producció: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Repte de Disseny: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Recerca: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspiració: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Durada del Projecte: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Flux d'Operació: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patents: Copyrights belong to Brau Union Österreich AG, 2020
Membres de l'Equip: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Crèdits de les Imatges: Brau Union Österreich AG