Tokinone Envàs alimentari by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.
BronzeEmbalatge· 2021
Tokinone Envàs alimentari
Client: Zikkichi Co.,Ltd.
A' Design Award de Bronze Winner in Embalatge Category
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The Design
About Tokinone Envàs alimentari
Tokinone és un disseny d'envàs per al Dorayaki, un pastís tradicional japonès elaborat intercalant pasta de mongeta vermella entre dos petits panets. La versió Tokinone hi afegeix crema de mantega i sabors com fruita i te verd. L'estampat utilitza set colors, un per a cada sabor, amb formes aleatòries que suggereixen una textura suau. Els colors i les formes combinen referències antigues i modernes, japoneses i occidentals. La capsa està feta d'un paper de gran qualitat i acabat mat que s'harmonitza amb la textura del pastís. Cada peça disposa d'un espai ampli dins la capsa. Totes les parts són de paper reciclable i es poden plegar planes després del seu ús.
The Recognition
About the A' Design Award de Bronze
Tokinone Envàs alimentari és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Tokinone Envàs alimentari sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Tokinone Envàs alimentari satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products. - Dimensions & Packaging
- Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm - Tags
- Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
- Production Technology
- The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
- Design Challenge
- Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
- Research
- Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
- Inspiration
- Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha. - Project Duration
- Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
- Operation Flow
- The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
- Team Members
- Brand Manager:Masahito Nunome
- Image Credits
- All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019
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