Public Health Beyond Borders Programa d'Identitat Visual by Yoske Mitsui

Public Health Beyond Borders Programa d'Identitat Visual by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

FerroGràfic· 2021

Public Health Beyond Borders Programa d'Identitat Visual

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award de Ferro Winner in Gràfic Category

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Verified Award Winner
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Colors

The Design

About Public Health Beyond Borders Programa d'Identitat Visual

Public Health Beyond Borders és un programa d'identitat visual creat per a un grup d'estudiants i professors que aborda les necessitats sanitàries de comunitats col·laboradores. El logotip utilitza cinc colors. El verd i el blau reflecteixen una perspectiva global, mentre que el vermell, el groc i el negre fan referència als orígens del capítol fundador a la Universitat de Maryland. Un cercle al centre representa la unitat i l'associació. El logotip tipogràfic està en concordança amb les tipografies primàries de la universitat. El logotip és senzill, escalable i modular, i funciona en un sol color i en múltiples mides, tant en mitjans impresos com digitals.

The Recognition

About the A' Design Award de Ferro

Public Health Beyond Borders Programa d'Identitat Visual és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Public Health Beyond Borders Programa d'Identitat Visual sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Public Health Beyond Borders Programa d'Identitat Visual és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.