Kairi Murakami Redisseny d'Identitat de Marca by Daisuke Kobayashi

Kairi Murakami Redisseny d'Identitat de Marca by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

BronzeGràfic· 2021

Kairi Murakami Redisseny d'Identitat de Marca

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award de Bronze Winner in Gràfic Category

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Colors

The Design

About Kairi Murakami Redisseny d'Identitat de Marca

Kairi Murakami és un redisseny d'identitat de marca creat per a un hotel a l'illa d'Iki, a Nagasaki, Japó. El símbol es basa en el kanji Ichi, la forma del qual és una única línia horitzontal, i que apareix en el nom de l'hotel. La línia també evoca la vista sobre la badia de Yunomoto, el primer paisatge que veuen els hostes en arribar. El logotip està compost per línies rectes i cercles, expressant un paisatge potent i memorable. Els colors utilitzen gradacions que recorden la posta de sol vespertina. La identitat es va aplicar a rètols del vestíbul, targetes de visita i paper de carta, presentant l'hotel com una segona llar.

The Recognition

About the A' Design Award de Bronze

Kairi Murakami Redisseny d'Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Kairi Murakami Redisseny d'Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Kairi Murakami Redisseny d'Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi