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Honey Crystal Etiqueta d'Envasament de Mel by Kristina Pacesaite

Honey Crystal Etiqueta d'Envasament de Mel by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2026 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.


FerroEmbalatge· 2026

Honey Crystal Etiqueta d'Envasament de Mel

by Kristina Pacesaite

A' Design Award de Ferro Winner in Embalatge Category

Colors

The Design

About Honey Crystal Etiqueta d'Envasament de Mel

Honey Crystal és un conjunt d'etiquetes d'envasament creades per als productes de mel d'una granja apícola familiar fundada el 1957. Les etiquetes eviten l'ús habitual d'imatges d'abelles i ruscos i, en canvi, destaquen l'estructura cristal·lina de la mel, juntament amb paisatges, plantes i flors locals. Tres etiquetes diferents identifiquen la mel crua recol·lectada a la primavera, l'estiu i la tardor. Les etiquetes són autoadhesives i brillants, impreses en colors CMYK i Pantone, en mides adaptades a pots de 720, 410 i 250 mil·lilitres. S'utilitzen etiquetes transparents per a les bosses de pol·len.

The Recognition

About the A' Design Award de Ferro

Honey Crystal Etiqueta d'Envasament de Mel és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Honey Crystal Etiqueta d'Envasament de Mel sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Honey Crystal Etiqueta d'Envasament de Mel és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
Dimensions & Packaging
Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
Tags
honey, honey label, raw honey, honey packaging
Production Technology
Self-adhesive glosy labels, Сolor CMYK, PANTONE.
Design Challenge
Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
Research
One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
Inspiration
The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
Project Duration
Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania
Operation Flow
Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
Team Members
Kristina Pacesaite
Image Credits
Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite

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