Amore El Nou Art Escènic by Chia-Hui Lu is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny d'Arts Escèniques, Escenari, Estil i Escenografia Competition Category.

BronzeArts Escèniques· 2022

Amore El Nou Art Escènic

by Chia-Hui Lu

Client: Egret Cultural and Educational Foundation

A' Design Award de Bronze Winner in Arts Escèniques Category

74,009
Verified Award Winner
Verify Award Status for #126360

Registreu-vos View at A' Design Award Press Release Award Badge

Colors

The Design

About Amore El Nou Art Escènic

Amore és una producció d'avantguarda creada per elevar l'art de l'art escènic, conceptual, cinètic, digital, de vídeo i abstracte. Les pintures de Paul Chiang estan animades en 3D i catalitzades a la vida. L'art en moviment metamòrfic s'entrellaça i interactua en un matrimoni amb la seva ànima bessona, la música. Tot i que el focus és l'amor, també uneix les emocions humanes (alegria, ira, dolor, por, amor, odi, afecte) amb elements orientals (or, fusta, aigua, foc, terra) per crear un art escènic de música clàssica occidental dramàticament divers. . Tot plegat per aconseguir un equilibri d'interdependència mútua Yin-Yang.

The Recognition

About the A' Design Award de Bronze

Amore El Nou Art Escènic és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Amore El Nou Art Escènic sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Amore El Nou Art Escènic satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: AMORE is an avant-garde production created to elevate the artistry of performing art. It is a performing, conceptual, kinetic, digital, video, and abstract art. Paul Chiang's paintings are the foundation from which 3D animation techniques catalyze the art to life. Through the combination of intense piano repertoires, multimedia technology, contemporary and abstract moving art, diverse styles are revealed to present a dramatic music-based performing art that is a banquet for the senses.
Dimensions & Packaging: Live performance on a Steinway Piano at the National Taiwan Concert Hall.
Animation Film projected on stage overhead.
Computer Animation by Maya, After Effects.
Film: DCP, 16:9, Digital
Tags: Amore, New Performing Art, Cross Art, Performing Art, Abstract Art, Conceptual Art, Kinetic Art, Digital Art, Video Art, Multimedia, Piano, Pianist, Composer, Chia Hui Lu, Paul Chiang, Egret Foundation, Paul Chiang Arts and Cultural Foundation
Production Technology: Repertoire: Chopin 4 Ballades (unbounded imagination), Listz, Liebestraume (Dream of Love) No.3, Tchaikovsky, Romeo and Julie (tragic), and Chia-Hui Lu's compositions: Butterfly Orchid (devoted love) and Tango (a dance with my soul mate, my piano).
Paul Chiang's selected paintings: Song Without Words, Imagination of Lotus, Silver Lake, Meditation on Eternity, Transfigure, Mtn Range of Taiwan, Luxembourg Garden, Pisilian, Saint Sulpice, Notre Dame, 100Yr Temple, Debussy Keyboard, On Wings of Song.
Design Challenge: Creating art is like a pregnancy and birth. It is a long arduous road, but when it bears fruit, you leave a legacy that may inspire future generations. Pairing and synching appealing animations to music and debuting in a live concert adds enormous complexities. If a picture is worth a thousand words, then a digital video art blended with dramatic music is beyond words. Amore is a unique performing art that touches the heart.
Research: Plato once said music gives soul to the universe, wings to the mind, flight to the imagination and life to everything. Music is timeless, immortal and abstract but invisible. Amore brings my colorful musical imaginations to life. We explored various mediums and styles from the romantics, surreal to contemporary. Paintings are transformed into motion pictures, intertwining and interacting in a marriage with its soul mate, music. Amore morphs into a conceptual, kinetic, digital and video art.
Inspiration: Of all the emotions, the most seductive and touching is Love. Love is my muse and is the most inspirational and greatest charm of all time. Though the focus is Amore, I also hope to elegantly unite all seven human emotions (Joy, Anger, Sorrow, Fear, Love, Hate, Affection) alongside the Five Eastern Elements (Gold, Wood, Water, Fire, Earth) to create a dramatically diverse program of Western Classical music and performing art. All in to achieve a mutual interdependence Yin-Yang balance.
Project Duration: The documented film was edited and exhibited at Art Taipei on Oct 2019. The latest edition was revised on April 2021. The duration of the film is about one hour and twelve minutes.
Operation Flow: Love can be heaven and hell. Amore is a brew of my emotional rollercoaster and cultural up bringing. Music and art purify the body, mind, and soul. It also inspire, triggering the inner voice of creativity. There are connections, imitations, mutations, variations, oppositions and expansions in between the themes, developments, bridges, sections and keys. The emotional and compositional evolutions are combined, reflected and echoed in the artistic animation to enable a harmonious flow.
Patents: Amore is designed, produced and owned by Chia-Hui Lu.
Tango is a music arrangement by Chia-Hui Lu.
Butterfly Orchid is composed by Chia-Hui Lu.
Original paintings are by Paul Chang which the Egret Cultural and Educational Foundation have the rights to use and reproduce.
Team Members: Art Director/ Film Director/ Producer/ Screenwriter/ Visual Designer/ Sound Designer/ Recording Artist/ Pianist: Chia-Hui Lu
Recording Company: Dami Music
Sound Engineer: Micky Yang
Visual Supervisor: Vick Wang
Project Coordinator: Tang-Ting Tung
Animation Company: Engine Studio
Animators: Suet-Er Hee, Sara Hsiao, Gian Lee, Jian-Jhou Lin, Jeremy Huang, Wei-Che Hung, Si-Jon Chen, Kai-Wei Liu, Story Tung, Yu-Chi Lin, Kyle Yang, Ting-Ying Chao
Editing Studio: Infinity Multimedia Production Company
Film Editor: Yi-Hang Wong
Image Credits: IP/ Copyright / Images / Photos / Music / Video / Animation produced and owned by Chia-Hui Lu