Ying Hua Qing Su L'envàs by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2022

Ying Hua Qing Su L'envàs

by Jin Zhang

Client: Ying Hua Qing Su

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Ying Hua Qing Su L'envàs

La part frontal de la caixa de regal està coberta de flors de cirerer, que coincideixen amb els edificis emblemàtics de Wuhan, mostrant la vitalitat de la primavera i les característiques locals. L'oreneta amb carta d'amor dóna a la imatge una emoció romàntica, els personatges de la dècada de 1990 afegeixen una sensació retro, destacant les característiques de l'artesania centenària de la marca. El disseny de la caixa interior es pot plegar intel·ligentment en forma de flor de cirerer, que coincideix amb la caixa del fons blau del llac, formant la sensació estètica de la flor de cirerer que cau al llac.

The Recognition

About the A' Design Award de Bronze

Ying Hua Qing Su L'envàs és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Ying Hua Qing Su L'envàs sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Ying Hua Qing Su L'envàs satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimensions & Packaging: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Tags: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Production Technology: Coated paper with gray board, hot Blue Gold
Design Challenge: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Research: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspiration: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Project Duration: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Operation Flow: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Team Members: Designer:Jin Zhang
Illustrator:Ru Jun