El disseny 87MM Brand Story Disseny Editorial de Sunghoon Kim és un guanyador molt estimat del prestigiós 2022 A' Design Award d'Argent en la Categoria de Competició de Disseny de Mitjans Impresos i Publicats.

ArgentImprès· 2022

87MM Brand Story Disseny Editorial

de Sunghoon Kim

Client: 87mm

Guanyador del A' Design Award d'Argent en la Categoria de Imprès

575,958

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Verificar l'Estat del Premi per al #134927

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Colors

El Disseny

Sobre 87MM Brand Story Disseny Editorial

87MM és una marca de moda representativa de Corea que crea cultura quotidiana mitjançant la sensibilitat i l'enginy. Des del seu llançament el 2011, s'ha dissenyat per explicar la història de l'última dècada al públic amant de 87MM a través de Moment by Moment, We Say No Concept But Good Sense, una marca amb 10 anys de trajectòria. Això servirà per comunicar-se més estretament amb el públic jove coreà que estima 87MM i n'és entusiasta a través de la història dels dos fundadors així com de la història de la marca 87MM.

El Reconeixement

Sobre el A' Design Award d'Argent

87MM Brand Story Disseny Editorial és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que 87MM Brand Story Disseny Editorial sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. 87MM Brand Story Disseny Editorial és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensions i Embalatge: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Etiquetes: 87MM, brand book, book, design, editorial, graphic, typography
Tecnologia de Producció: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Repte de Disseny: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Recerca: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiració: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Durada del Projecte: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Flux d'Operació: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Membres de l'Equip: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Crèdits de les Imatges: 87MM