Coach the Coaches Guia de Futbol by Natasha Mozz

Coach the Coaches Guia de Futbol by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny de Mitjans Impresos i Publicats Competition Category.

BronzeImprès· 2022

Coach the Coaches Guia de Futbol

by Natasha Mozz

Client: Adidas

A' Design Award de Bronze Winner in Imprès Category

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Verified Award Winner

Verify Award Status for #137201

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coach the Coaches Guia de Futbol

Coach the Coaches és una guia per a un programa de formació de futbol dissenyada per a jugadors d'entre 10 i 14 anys. La guia es va preparar per a entrenadors de futbol perquè el programa es pugui aplicar en el treball diari. Els materials font, amb molt de text, es van transformar en instruccions clares construïdes principalment a partir d'infografies. Una paleta de colors atrevida ajuda a la navegació entre seccions, i la longitud de la placa lateral de cada pàgina indica la subcategoria. La graella del camp de futbol i les instruccions tècniques formen la base de l'estil visual.

The Recognition

About the A' Design Award de Bronze

Coach the Coaches Guia de Futbol és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Coach the Coaches Guia de Futbol sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Coach the Coaches Guia de Futbol satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release