Mid Autumn Festival Gift Tea L'envàs by Li Jiuzhou is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.
BronzeEmbalatge· 2022
Mid Autumn Festival Gift Tea L'envàs
by Li Jiuzhou
Client: Li jiuzhou Studio
A' Design Award de Bronze Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Mid Autumn Festival Gift Tea L'envàs
Mid Autumn Festival és un festival molt especial a la Xina. En aquest festival, cadascú donarà als amics el que cregui que és bo. En el disseny, s'utilitzen una bella combinació de blau i or, un patró de lluna daurat pàl·lid i belles paraules de benedicció per construir una figura sencera, que representa la perfecció i la reunió. Obriu la caixa, hi ha vuit caixes metàl·liques amb te. Vuit caixes corresponen a vuit formes de lluna. Hi ha una lluna plena al mig, que representa el significat de la reunió d'esperança.
The Recognition
About the A' Design Award de Bronze
Mid Autumn Festival Gift Tea L'envàs és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Mid Autumn Festival Gift Tea L'envàs sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Mid Autumn Festival Gift Tea L'envàs satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
- Dimensions & Packaging
- Width 300mm x Depth 300mm x Height 50mm
- Tags
- Tea， Gift， Premium， Blue， Moon
- Production Technology
- I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
- Design Challenge
- how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
- Research
- Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
- Inspiration
- In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon. - Project Duration
- The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
- Operation Flow
- At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.
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