Buenandanza Envasat d'Oli d'Oliva by Antonio Cuenca

Buenandanza Envasat d'Oli d'Oliva by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2022

Buenandanza Envasat d'Oli d'Oliva

by Antonio Cuenca

Client: Buenandanza

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner
Verify Award Status for #139831

View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza Envasat d'Oli d'Oliva

Buenandanza és un disseny d'envàs per a oli d'oliva. L'ampolla sembla tenir dues pells: vidre tenyit de blau fosc intens i una etiqueta de paper blanc que l'envolta. El to blau fosc s'associa amb la serenitat, mentre que l'etiqueta blanca amb textura li dona un aspecte natural. Els símbols de cercle i triangle, aplicats amb estampat daurat, recorden la fulla punxeguda de l'olivera i l'oliva ovalada. Les formes arrodonides i el vidre gruixut transmeten qualitat. El vidre opac i tenyit bloqueja la llum i ajuda a preservar l'oli. Un tap antigoteig i no reomplible completa aquesta ampolla petita i robusta.

The Recognition

About the A' Design Award de Bronze

Buenandanza Envasat d'Oli d'Oliva és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Buenandanza Envasat d'Oli d'Oliva sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Buenandanza Envasat d'Oli d'Oliva satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.