Heivy Envàs per a Beguda de Col·lagen by Jessica Yang - WeBranding Global

Heivy Envàs per a Beguda de Col·lagen by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2023

Heivy Envàs per a Beguda de Col·lagen

by Jessica Yang - WeBranding Global

Client: WeBranding Global

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #141987

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heivy Envàs per a Beguda de Col·lagen

Heivy és un disseny d'envàs i identitat de marca per a una línia de begudes de col·lagen líquid. La línia inclou cinc productes anomenats Lullaby, Uplift, Revive, Fortify i Protect. Cada ampolla utilitza els seus propis colors i patrons per expressar un perfil de sabor diferent, mentre que un disseny compartit manté unificat el conjunt de la gamma. Les begudes es presenten en ampolles de vidre de 35 per 35 per 107 mil·límetres, fabricades amb un material totalment reciclable. L'objectiu del disseny és donar a la marca un missatge clar i coherent de salut i vitalitat.

The Recognition

About the A' Design Award de Bronze

Heivy Envàs per a Beguda de Col·lagen és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Heivy Envàs per a Beguda de Col·lagen sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Heivy Envàs per a Beguda de Col·lagen satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensions & Packaging: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tags: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Production Technology: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Design Challenge: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Research: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspiration: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Project Duration: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Operation Flow: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Team Members: Creative Director: Jessica Yang
WBG Creative Team