Qinshihuang Cpa Envasos de Cervesa by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Envasos de Cervesa by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2023

Qinshihuang Cpa Envasos de Cervesa

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Envasos de Cervesa

Qinshihuang CPA és un disseny d'envàs per a una cervesa artesana de la categoria China Pale Ale. La forma de l'ampolla i el coll de l'ampolla utilitzen elements típics de la dinastia Qin, i la forma recorda una copa de jade amb motius de núvols dels períodes Qin i Han. Una bandera al voltant del coll de l'ampolla marca el producte com a pioner de l'estil China Pale Ale. Un caràcter central en escriptura sigil·lar, la font unificada de la dinastia Qin, aporta un aspecte tradicional i clàssic. El disseny es presenta en una ampolla de vidre de 315 ml i una llauna d'alumini de 550 ml.

The Recognition

About the A' Design Award de Bronze

Qinshihuang Cpa Envasos de Cervesa és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Qinshihuang Cpa Envasos de Cervesa sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Qinshihuang Cpa Envasos de Cervesa satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao