It Is In Your Genes Identitat Dinàmica by Bianka Foldi and Robert Valoczi

It Is In Your Genes Identitat Dinàmica by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

BronzeGràfic· 2023

It Is In Your Genes Identitat Dinàmica

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award de Bronze Winner in Gràfic Category

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Colors

The Design

About It Is In Your Genes Identitat Dinàmica

Aquesta identitat de marca es va crear per a un servei de genotipat, mitjançant el qual es pot detectar predisposició a possibles malalties genètiques. Igual que l'estructura de l'ADN, el concepte de disseny també es va construir sobre un sistema de codis, és a dir, codis Morse especialment dissenyats que representen les lletres de l'alfabet. Qualsevol paraula es pot visualitzar d'aquesta manera, convertint un logotip estàtic en una identitat dinàmica. El logotip, que és el nom del client escrit pels codis, pren la forma d'estructura de doble helicoïdal de l'ADN. Així és com el negoci del Client es reflecteix tant conceptualment com visualment en la identitat.

The Recognition

About the A' Design Award de Bronze

It Is In Your Genes Identitat Dinàmica és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que It Is In Your Genes Identitat Dinàmica sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. It Is In Your Genes Identitat Dinàmica satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon