Argent Embalatge · 2023
Nikasi Envàs d'Ampolla de Cervesa
by Tiger Pan
- A' Design Award d'Argent 2023 in Embalatge
- CLIENT: Tsingtao Brewery Co., Ltd.
- Estimated Number of Design Views: 32,743
- Verification code 9F1A30B1EB · Verify this award
Colors
About Nikasi Envàs d'Ampolla de Cervesa
Nikasi és un disseny d'envàs per a una cervesa blanca d'alta gamma. El coll de l'ampolla està esculpit en tres dimensions i presenta una figura geomètrica en relleu de Ninkasi, descrita en el mite com la primera deessa de l'elaboració de cervesa. El cos de l'ampolla està parcialment polit amb sorra, i l'etiqueta en relleu té una forma que suggereix el vestit de la deessa. En lloc de dependre només d'una etiqueta impresa, la forma esculpida del vidre dona a la cervesa la seva identitat. L'ampolla mesura 63 mm d'amplada, 63 mm de profunditat i 225 mm d'alçada. Les proves repetides i el modelatge tridimensional van fer possible la producció en sèrie.
About the A' Design Award d'Argent
Nikasi Envàs d'Ampolla de Cervesa és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Nikasi Envàs d'Ampolla de Cervesa sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Nikasi Envàs d'Ampolla de Cervesa és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
