Argent Embalatge · 2023
Nverhong Guihualinzang Els Envasos De Begudes Alcohòliques
by Wen Liu
- A' Design Award d'Argent 2023 in Embalatge
- CLIENT: Shenzhen Oracle Creative Design Co., Ltd
- Estimated Number of Design Views: 26,346
- Verification code 4FA360619D · Verify this award
Colors
About Nverhong Guihualinzang Els Envasos De Begudes Alcohòliques
Shaoxing Nverhong Winery Co, Ltd té una llarga història. Fundat el 1919, és un representant de Huangjiu. Es troba a Shangyu Dongguan, ciutat de Shaoxing, província de Zhejiang. És una de les empreses vertebradores de la indústria de Huangjiu a la Xina i la unitat de vicepresident de la branca de l'Associació de la indústria de l'alcohol de la Xina. gust i una aroma forta i de llarga durada.
About the A' Design Award d'Argent
Nverhong Guihualinzang Els Envasos De Begudes Alcohòliques és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Nverhong Guihualinzang Els Envasos De Begudes Alcohòliques sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Nverhong Guihualinzang Els Envasos De Begudes Alcohòliques és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
- Dimensions & Packaging
- 125X117X320mm
- Tags
- Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
- Production Technology
- In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
- Design Challenge
- At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
- Research
- The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
- Inspiration
- With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
- Project Duration
- 2021.6-2022.3
- Operation Flow
- The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
