Effortless Disseny d'Envàs by E2W Studio

Effortless Disseny d'Envàs by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2023

Effortless Disseny d'Envàs

by E2W Studio

Client: E2W Studio

A' Design Award d'Argent Winner in Embalatge Category

26,736

Verified Award Winner

Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Disseny d'Envàs

Effortless és un disseny d'envàs per a una marca de cura capil·lar personalitzada. La marca ofereix més de 300 solucions precises de cura capil·lar basades en el tipus de cabell, l'entorn de vida i els hàbits de pentinat. L'envàs conté només informació funcional, disposada en un ordre visual clar perquè la funció i l'aparença estiguin unificades. El logotip utilitza una tipografia de pal sec humanista, i el símbol uneix la lletra E amb una línia d'escala precisa. Un sistema de retícula variable basat en una proporció d'1 a 1,414 guia cada composició. Cada envàs mesura 52 mm d'amplada, 52 mm de profunditat i 190 mm d'alçada.

The Recognition

About the A' Design Award d'Argent

Effortless Disseny d'Envàs és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Effortless Disseny d'Envàs sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Effortless Disseny d'Envàs és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A