Fenjiu Jujiang Lingqiong Envàs per a licors by Wen Liu

Fenjiu Jujiang Lingqiong Envàs per a licors by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2026

Fenjiu Jujiang Lingqiong Envàs per a licors

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Envàs per a licors

Fenjiu Jujiang Lingqiong és un disseny d'envàs per a un licor baijiu xinès. La coberta exterior en forma de muntanya evoca les muntanyes Luliang, el lloc de naixement de la marca, i es pot aixecar per accedir a l'ampolla de l'interior. L'ampolla té una boca petita i una base punxeguda, una forma utilitzada en l'elaboració del baijiu xinès fa uns sis mil anys. L'ampolla està modelada a mà en ceràmica i acabada amb un esmalt de pedra preciosa. L'envàs exterior utilitza cristall de platí i coloració metàl·lica a alta temperatura. La forma escultòrica permet contemplar-la des de tots els costats.

The Recognition

About the A' Design Award d'Argent

Fenjiu Jujiang Lingqiong Envàs per a licors és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Fenjiu Jujiang Lingqiong Envàs per a licors sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Fenjiu Jujiang Lingqiong Envàs per a licors és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li