Guojiao 1573 Envàs de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2026

Guojiao 1573 Envàs de Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Envàs de Baijiu

Guojiao 1573 és un disseny d'envàs d'edició limitada per a un baijiu xinès premium. El disseny s'inspira en el loong, una figura de bon auguri en la cultura xinesa. L'escultura tridimensional presenta el loong tant a l'ampolla com a l'embalatge exterior, i parts de la figura romanen ocultes dins de les formes. L'ampolla està elaborada amb una tècnica ceràmica ancestral de cocció al forn i està modelada a mà. L'envàs mesura 205 per 170 per 295 mil·límetres. La forma serena i refinada convida el consumidor a explorar i obrir l'envàs.

The Recognition

About the A' Design Award d'Argent

Guojiao 1573 Envàs de Baijiu és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Guojiao 1573 Envàs de Baijiu sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Guojiao 1573 Envàs de Baijiu és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li