The Big Book of Bullshit Llibre by Lisa Winstanley

The Big Book of Bullshit Llibre by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny de Mitjans Impresos i Publicats Competition Category.

ArgentImprès· 2020

The Big Book of Bullshit Llibre

by Lisa Winstanley

Client: Lisa Winstanley

A' Design Award d'Argent Winner in Imprès Category

57,810

Verified Award Winner

Verify Award Status for #87320

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Colors

The Design

About The Big Book of Bullshit Llibre

La publicació The Big Book of Bullshit és una exploració gràfica de la veritat, la confiança i la mentida i es divideix en 3 capítols juxtaposats visualment. La veritat: un assaig il·lustrat sobre la psicologia de l'engany. The Trust: una investigació visual sobre la noció de confiança i The Lies: Una galeria il·lustrada de merda, totes elles derivades de confessions anònimes d'engany. El disseny visual del llibre s'inspira en el "cànon Van de Graaf" de Jan Tschichold, utilitzat en el disseny de llibres per dividir una pàgina en proporcions agradables.

The Recognition

About the A' Design Award d'Argent

The Big Book of Bullshit Llibre és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que The Big Book of Bullshit Llibre sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. The Big Book of Bullshit Llibre és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Big Book of Bullshit is a graphic exploration of truth, trust and lies and is divided into 3 juxtaposed chapters.
The Truth: An illustrated essay on the psychology of deception
The Trust: A visual investigation of the notion and fragility of trust. Exploring experimental mediums and malleable, tensile materials.
The Lies: An illustrated gallery of bullshit, all derived from anonymous confessions of deception
Dimensions & Packaging: 235mm x 285mm finished size
198 pages
Tags: Book Design, Layout, Typography, Illustration, editorial
Production Technology: Screen printed neon book cover with a white matt finish. High quality textured paper and quality binding for the inner pages. Outer case blind embossed with the word truth
Design Challenge: There were many creative challenges which were overcome in the creation of this book, from ensuring the anonymity of confessions of deceit, to finding suppliers that could print using in glow in the dark ink.
The main finding of this practice based research is that, everyone is full of shit!
Research: Vision:
To enjoy creating design that invokes curiosity, creates conversation, makes people smile and is above all, honest.
Mission:
To contribute to a creative community, bound by the ubiquitous human trait of lying. Creating beautiful artwork from what is, essentially, an ugly aspect of human nature.

The central messages, which I wished to communicate: We All Lie
It is fundamentally ingrained in our nature and a necessary part of our societies structure.

Yet We Are All Quick To Judge
No matter how much we lie ourselves, there is a social paradox that forces us to negatively label those who are deemed liars.
Inspiration: Dishonesty is a ubiquitous phenomenon that has become ingrained as a necessity for the successful function of our society. The overarching aim of this project was to provide a contribution to the understanding of the visual relationship between lies and truth. Encouraging viewers to investigate their own preconceived notions of truth, trust and deceit by fostering a dialogue of a dialogue of questioning and examination.
Project Duration: project started in 2014 in Kuwait and completed in 2017 in the UK Edited and revised 2nd edition designed and produced in Singapore, 2019
Operation Flow: This was part of a larger project. Lies were collected from an anonymous online confessional platform iliekit.com and subsequently illustrated and showcased in the third 'lies' chapter of the big book of bullshit