Pleady Branding Identitat de Marca by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
BronzeGràfic· 2020
Pleady Branding Identitat de Marca
Client: Good Morning Inc
A' Design Award de Bronze Winner in Gràfic Category
Verified Award Winner
Verify Award Status for #90561The Design
About Pleady Branding Identitat de Marca
El Pleady Branding és un programa d'identitat de marca creat per a un fabricant especialitzat en cintes esportives. El programa abasta el nom de la marca, el logotip, l'embalatge, els llocs web, els catàlegs de productes, els vídeos de marca i els estands per a fires comercials. El nom uneix les paraules play (jugar) i ready (a punt). La comunicació es construeix al voltant de l'eslògan Tape or Lose i d'una imatge visual clau d'una corredora, inspirada en la línia que travessa el logotip. Un color de marca groc-verd emfasitza el focus en els atletes. La gestió del color manté la coherència del color de marca en paper, pel·lícula i pantalles.
The Recognition
About the A' Design Award de Bronze
Pleady Branding Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Pleady Branding Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Pleady Branding Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
- Team Members
- Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida
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