Thorn Metamorphosis Animasyon sa Produkto by Qzens Furniture Art Design

Thorn Metamorphosis Animasyon sa Produkto by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Pilak in Disenyo sa Pelikula, Bidyo ug Animasyon Competition Category.

PilakPelikula· 2025

Thorn Metamorphosis Animasyon sa Produkto

by Qzens Furniture Art Design

Client: QZENS Furniture - Art - Design

A' Design Award nga Pilak Winner in Pelikula Category

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Verified Award Winner

Verify Award Status for #170360

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Colors

The Design

About Thorn Metamorphosis Animasyon sa Produkto

Ang Thorn Lighting nagbag-o sa pinakahait nga porma sa kinaiyahan, ang tunok, ngadto sa usa ka modernong butang nga disenyo nga naglangkob sa balanse tali sa gahi ug humok, kahayag ug anino. Giinspirar sa metamorphosis sa kinaiyahan, kini nga suga nagsimbolo sa kusog, kalig-on ug espirituwal nga pagtubo pinaagi sa mga kalisud. Ang disenyo nagsagol sa natural, organikong mga kilid uban sa industriyal nga mga linya, nga nagpakita sa katahom ug paglaom nga makita sa mga hagit. Usa ka cinematikong kasinatian ang gibuhat gamit ang Houdini, Redshift, ug abanteng mga teknik sa simulation aron biswal nga irepresentar kini nga pagbag-o, nga nagsagol sa ihalas nga espiritu sa kinaiyahan uban sa modernong aesthetics.

The Recognition

About the A' Design Award nga Pilak

Thorn Metamorphosis Animasyon sa Produkto usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Thorn Metamorphosis Animasyon sa Produkto mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Thorn Metamorphosis Animasyon sa Produkto usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimensions & Packaging: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Tags: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Production Technology: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Design Challenge: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Research: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiration: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Project Duration: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Operation Flow: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Team Members: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Image Credits: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN