New Fashion of Chinese Elements Plakát by Chen Gang is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Kulturní dědictví Competition Category.
BronzKulturní dědictví· 2025
New Fashion of Chinese Elements Plakát
by Chen Gang
Client: Hangzhou Arts and Crafts Museum
Bronzová cena A' Design Award Winner in Kulturní dědictví Category
- 27,329
- Verified Award Winner
- Verify Award Status for #167204
The Design
About New Fashion of Chinese Elements Plakát
Nová móda čínských prvků je série plakátů založená na tradičním čínském umění a řemesle. Design vychází z motivů oděvů, hedvábí a keramiky, které jsou následně dekonstruovány a přetvořeny do moderní grafické podoby. Tradiční vzory nesou příznivé významy a vyjadřují přání lepšího života. Digitální designové nástroje byly použity k překreslení motivů pro současné diváky. Každý plakát má rozměry 700 × 1000 milimetrů. Cílem je udržet kulturní dědictví viditelné a přinést tradiční řemeslné vzory do moderního života.
The Recognition
About the Bronzová cena A' Design Award
New Fashion of Chinese Elements Plakát je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že New Fashion of Chinese Elements Plakát bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. New Fashion of Chinese Elements Plakát nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
- Dimensions & Packaging
- 700mm*1000mm
- Tags
- Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
- Production Technology
- This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
- Design Challenge
- The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
- Research
- This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
- Inspiration
- The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
- Project Duration
- The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.
Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,
Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun - Operation Flow
- This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
- Patents
- Hangzhou Arts and Crafts Museum, 2024
- Image Credits
- Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang
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