Moutai Swyddogaeth Sylfaenol: Pecynnu Gwirod by Yu Kai Liu

Moutai Swyddogaeth Sylfaenol: Pecynnu Gwirod by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2020

Moutai Swyddogaeth Sylfaenol: Pecynnu Gwirod

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Swyddogaeth Sylfaenol: Pecynnu Gwirod

Testun Llyfr: Mae Moutai yn ddyluniad pecynnu ar gyfer gwirod baijiu Tsieineaidd. Y blwch yw'r cyntaf i gymhwyso'r egwyddor patrwm newid cerdyn-tynnu i strwythur pecynnu. Wrth dynnu cerdyn, mae'r darlun printiedig yn newid, gan ddatgelu'r deuddeg anifail sidydd Tsieineaidd a ffigyrau mytholegol wedi ymgynnull ar gyfer gwledd yn Nhref Maotai. Mae'r darluniau'n cyfeirio at ddiwylliant ac estheteg draddodiadol Tsieineaidd. Gwneir y botel gan ddefnyddio technoleg gerameg. Defnyddir papur bathodedig tri dimensiwn tymheredd isel i gadw'r patrymau'n ffyddlon. Mae'r blwch yn mesur 140 wrth 125 wrth 300 milimetr.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Moutai Swyddogaeth Sylfaenol: Pecynnu Gwirod yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Moutai Swyddogaeth Sylfaenol: Pecynnu Gwirod fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Moutai Swyddogaeth Sylfaenol: Pecynnu Gwirod yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun