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Pavomea Dessert Store Hunaniaeth Brand Bwyd Melys by Jansword Zhu

Pavomea Dessert Store Hunaniaeth Brand Bwyd Melys by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Graffeg Competition Category.


EfyddGraffeg· 2020

Pavomea Dessert Store Hunaniaeth Brand Bwyd Melys

by Jansword Zhu

Client: Jansword zhu

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Pavomea Dessert Store Hunaniaeth Brand Bwyd Melys

Mae Pavomea Dessert Store yn brosiect brandio a dyluniad gofod ar gyfer brand bwyd melys sy'n cyfuno danteithion a byrbrydau ag elfennau artistig. Mae'r cysyniad yn seiliedig ar y theorïwr lliw Almaenig Goethe, a astudiodd liw a datblygu olwyn liw hecsagonol. Gall y logo newid i dri modd i fynegi'r syniad o brism ac i ychwanegu cyferbyniad rhwng llinellau a siapiau. Mae cynllun lliw gwyn pur yn cyflwyno'r thema banliw. Mae'r pecynnu'n defnyddio strwythurau papur, tra bod dyluniad y lamp yn defnyddio acrylig. Mae'r syniad o olau'n arwain y system frandio a thu mewn y siop.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Pavomea Dessert Store Hunaniaeth Brand Bwyd Melys yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Pavomea Dessert Store Hunaniaeth Brand Bwyd Melys fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Pavomea Dessert Store Hunaniaeth Brand Bwyd Melys yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
Tags
Art, Dessert, Light, Pure, Prism, hexagon, Goethe
Production Technology
Paper structure(package) , Acrylic structure(lamp design)
Design Challenge
Control the quality of all the material.
Research
Research of Goethe.
Inspiration
The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
Project Duration
The project started in September 2018 and finished in December 2018 in Beijing.
Operation Flow
From the Concept of "Light" to the branding system and space design.
Patents
Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
Team Members
Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou

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