2030 Messaging Gift Cerdyn Anrheg by Tist

2030 Messaging Gift Cerdyn Anrheg by Tist is a highly esteemed winner of the very prestigious 2020 Gwobr Haearn A' Design Award in Nwyddau Anrheg Competition Category.

HaearnNwyddau Anrheg· 2020

2030 Messaging Gift Cerdyn Anrheg

by Tist

Client: Tist

Gwobr Haearn A' Design Award Winner in Nwyddau Anrheg Category

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Verified Award Winner

Verify Award Status for #102099

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift Cerdyn Anrheg

Mae 2030 Messaging Gift yn gyfres o gardiau anrheg wedi'u cynllunio ar gyfer defnyddwyr yn eu hugeiniau a'u tridegau. Gellir defnyddio'r cardiau ar draws holl siopau brand cwmni ffordd o fyw byd-eang. Mae pob cerdyn yn cario neges fer o anogaeth, canmoliaeth, cysur neu longyfarchiadau, wedi'i hysgrifennu mewn geiriau cyfarwydd i'r grŵp oedran hwn. Cynhyrchwyd deg math, pob un yn mesur 50 wrth 90 milimetr. Cafodd gwahanol liwiau a deunyddiau eu haenu i roi effaith dri-dimensiwn i wyneb y cerdyn. Mae'r cardiau'n caniatáu i bobl anfon neges a'i chadw fel eu heiddo eu hunain.

The Recognition

About the Gwobr Haearn A' Design Award

Mae 2030 Messaging Gift Cerdyn Anrheg yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i 2030 Messaging Gift Cerdyn Anrheg fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir 2030 Messaging Gift Cerdyn Anrheg am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ