Huade Hunaniaeth Weledol Y Ddinas by Fu Yong is a highly esteemed winner of the very prestigious 2020 Gwobr Haearn A' Design Award in Graffeg Competition Category.
HaearnGraffeg· 2020
Huade Hunaniaeth Weledol Y Ddinas
by Fu Yong
Client: Huade
Gwobr Haearn A' Design Award Winner in Graffeg Category
Verified Award Winner
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About Huade Hunaniaeth Weledol Y Ddinas
Ar un adeg roedd Huade yn ganolfan filwrol bwysig ar gyfer amddiffyn ffiniau gogleddol Tsieina. Gall cyfleusterau milwrol sydd wedi'u gadael ddatblygu profiad milwrol a thwristiaeth, a sbarduno datblygiad economaidd trefol. Mae'r dyluniad wedi'i ysbrydoli gan fotwm, mae'r symbolau saib a chychwyn yn y botwm yn golygu eu bod yn atal gwaith prysur, ac yn cychwyn ar daith Huade. Y cyfuniad o'r symbol saib a chychwyn a'r pentagram yw'r Abb Saesneg. HD o Huade. Mae'r seren bum pigfain yn rhan o faner ac epaulet y fyddin. Bydd Huade bob amser yn cofio ac yn talu teyrnged i'r arwyr a amddiffynodd y wlad yn ystod y rhyfel.
The Recognition
About the Gwobr Haearn A' Design Award
Mae Huade Hunaniaeth Weledol Y Ddinas yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Huade Hunaniaeth Weledol Y Ddinas fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Huade Hunaniaeth Weledol Y Ddinas am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
- Dimensions & Packaging
- The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
- Tags
- City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
- Production Technology
- The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
- Design Challenge
- The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
- Research
- After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
- Inspiration
- The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
- Project Duration
- The project started in July 2019 in Beijing and finished in February 2020 in Beijing
- Operation Flow
- The logo can be presented on a white background or can be used against a red background to form a unified visual style.
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