Preludes Swyddogaeth Sylfaenol: Animeiddiad Cyfryngau Cymysg by Matthew Rankin

Preludes Swyddogaeth Sylfaenol: Animeiddiad Cyfryngau Cymysg by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 Gwobr Haearn A' Design Award in Ffilm Competition Category.

HaearnFfilm· 2020

Preludes Swyddogaeth Sylfaenol: Animeiddiad Cyfryngau Cymysg

by Matthew Rankin

Client: Matthew Rankin

Gwobr Haearn A' Design Award Winner in Ffilm Category

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Colors

The Design

About Preludes Swyddogaeth Sylfaenol: Animeiddiad Cyfryngau Cymysg

Testun Llyfr: Mae Preludes yn animeiddiad cyfryngau cymysg byr wedi'i seilio ar y gerdd o'r un enw gan T.S. Eliot. Mae'r ffilm yn rhedeg am funud ac wyth eiliad ac yn paru delweddaeth Eliot â chyfansoddiad cerddorol gwreiddiol. Cysylltir golygfeydd gan thema a sain yn hytrach na chan un arddull weledol sengl. Mae'r gwaith yn cyfuno animeiddiad 2D a 3D, wedi'i fodelu yn Cinema 4D, ei rendro gyda Redshift a'i gyfansoddi yn After Effects. Mae golygfeydd o'r awyr yn newid i lefel y stryd, lle mae ffigurau'n pasio'i gilydd y tu ôl i sgriniau. Mae'r animeiddiad yn myfyrio ar fywyd modern trwy destun hŷn.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Preludes Swyddogaeth Sylfaenol: Animeiddiad Cyfryngau Cymysg yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Preludes Swyddogaeth Sylfaenol: Animeiddiad Cyfryngau Cymysg fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Preludes Swyddogaeth Sylfaenol: Animeiddiad Cyfryngau Cymysg am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae