Smoked Trout Pecynnu Bwyd gan Armeanu Creative Studio

Mae Smoked Trout Pecynnu Bwyd gan Armeanu Creative Studio yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2021

Smoked Trout Pecynnu Bwyd

gan Armeanu Creative Studio

Cleient: Valeputna

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

28,079

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #119796

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Smoked Trout Pecynnu Bwyd

Mae Smoked Trout yn ddyluniad pecynnu ar gyfer cynhyrchion pysgod wedi'u mygu. Mae'r pecynnu wedi'i wneud o gerdyn kraft gyda ffoil aur ac ariandoad detholus. Mae patrwm crwn, siâp giât ganoloesol a ddefnyddir ar gyfer torri'r cerdyn a sêl euraidd yn cyfeirio at draddodiad, treftadaeth a chynhwysion naturiol. Mae'r sêl a siâp y giât yn ymddangos ar draws yr holl ystod cynnyrch i fynegi parhad. Mae'r pecyn wedi'i blygu yn mesur 11.5 wrth 25 centimetr. Mae'r ffurf gryno yn caniatáu mewnosod a chau'r cynnyrch yn hawdd, yn ogystal â storio, cludo ac arddangos ar silff yn syml.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Smoked Trout Pecynnu Bwyd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Smoked Trout Pecynnu Bwyd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Smoked Trout Pecynnu Bwyd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensiynau a Phecynnu: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Tagiau: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Technoleg Cynhyrchu: The packaging is made of kraft carton, has golden folio and selective varnishing.
Her Dylunio: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Ymchwil: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Ysbrydoliaeth: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Hyd y Prosiect: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Llif Gweithrediad: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patentau: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Aelodau'r Tîm: Armeanu Ana
Armeanu Catalin
Cydnabyddiaeth Delweddau: Main Image and optional images - Armeanu Creative Studio SRL - Romania