Ballantines 17 Pecynnu Anrhegion by Li-Shang Printing Co., Ltd

Ballantines 17 Pecynnu Anrhegion by Li-Shang Printing Co., Ltd is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2021

Ballantines 17 Pecynnu Anrhegion

by Li-Shang Printing Co., Ltd

Client: Li-Shang Printing Co., Ltd

Gwobr Arian A' Design Award Winner in Pecynnu Category

22,909

Verified Award Winner

Verify Award Status for #120433

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ballantines 17 Pecynnu Anrhegion

Mae Ballantines 17 yn ddyluniad pecynnu anrhegion a grëwyd ar gyfer wisgi cymysg. Cynhyrchir y blwch anhyblyg gydag argraffu UV offset ar bapur ffoil arian, gyda lliwiau smotyn aur a glas a logos wedi'u hargraffu ar oleddf. Mae mecanwaith belt cludo o dan y blwch yn codi stand llyfr wrth i'r clawr gael ei osod i lawr, gan gyflwyno'r botel ar lwyfan euraidd. Mae argraffiadau aur ar hyd y llwybr yn cofnodi'r blynyddoedd a wobrwywyd yn y gorffennol. Gosodir samplau corcog o sbeisys a blasau ar flaen y clawr. Mae'r trefniant yn tywys y golwg, yna'r arogl, yna'r blas.

The Recognition

About the Gwobr Arian A' Design Award

Mae Ballantines 17 Pecynnu Anrhegion yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Ballantines 17 Pecynnu Anrhegion fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Ballantines 17 Pecynnu Anrhegion yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Dimensions & Packaging: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Tags: whisky, packaging, liquor packaging, creative packaging
Production Technology: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Design Challenge: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Research: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspiration: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Project Duration: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Operation Flow: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Team Members: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Image Credits: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.