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Radailiai Primary Function: Hunaniaeth Weledol by Stand Up Team

Radailiai Primary Function: Hunaniaeth Weledol by Stand Up Team is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Graffeg Competition Category.


ArianGraffeg· 2021

Radailiai Primary Function: Hunaniaeth Weledol

by Stand Up Team

Client: Stand UP

Gwobr Arian A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #120415

Colors

The Design

About Radailiai Primary Function: Hunaniaeth Weledol

Book Text: Hunaniaeth weledol yw Radailiai a grëwyd ar gyfer plasty a pharc deinosoriaid. Mae rhan uchaf logo'r plasty yn dangos darn arddulliedig o fwa, patrwm o linellau croesog a motiff o donnau dŵr. Mae'r rhan isaf yn dangos motiff dŵr tebyg a deinosor arddulliedig. Mae newid y testun a chylchdroi eicon yr hecsagon 180 gradd yn creu logo Dino Park, gyda'r deinosor uwchben a thŷ wedi'i wrthdroi oddi tano. Mae palet o wyrdd dwfn ac aur rhosynnog yn cysylltu'r ddau fyd. Caiff yr hunaniaeth ei defnyddio ar gardiau busnes, posteri, amlenni a bagiau anrhegion.

The Recognition

About the Gwobr Arian A' Design Award

Mae Radailiai Primary Function: Hunaniaeth Weledol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Radailiai Primary Function: Hunaniaeth Weledol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Radailiai Primary Function: Hunaniaeth Weledol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging
We created the design for business cards, posters, envelopes, and gift bags.
Tags
Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology
Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge
The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research
With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration
A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration
The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow
The logo was simplified, and supported by a simple, and clear visual identity.
Team Members
Designer: Grete Milkinte
Creative Director: Inesa Budgine

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Good Design Deserves Great Recognition

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