Luzhou Laojiao 1915 Pecynnu Poteli Gwirod by Haijun Shen

Luzhou Laojiao 1915 Pecynnu Poteli Gwirod by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2021

Luzhou Laojiao 1915 Pecynnu Poteli Gwirod

by Haijun Shen

Client: DIGA Creative design

Gwobr Arian A' Design Award Winner in Pecynnu Category

25,420
Verified Award Winner
Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Pecynnu Poteli Gwirod

Mae Luzhou Laojiao 1915 yn becynnu ar gyfer gwirod baijiu Tsieineaidd. Mae siâp y botel fel cwch hwylio, ac mae'r symbolau gweledol wedi'u mireinio o fap Jiangyang o Luzhou. Mae'r ffurf grom yn cyfeirio at yr hylif sy'n llifo y tu mewn ac yn rhoi teimlad cyfforddus yn y llaw. Gwneir y botel o wydr gyda lliw wedi'i chwistrellu a nod brand wedi'i osod arni. Gorffennir y bocs â phres, argraffiad brith a nod brand wedi'i osod. Mae'r pecyn yn mesur 58 wrth 158 wrth 350 milimetr. Y nod yw golwg ysgafn a moethus ar gyfer yfwyr rhwng 30 a 40 oed, gyda theimlad modern o safon uchel sy'n cadw'r cymeriad traddodiadol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Luzhou Laojiao 1915 Pecynnu Poteli Gwirod yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Luzhou Laojiao 1915 Pecynnu Poteli Gwirod fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Luzhou Laojiao 1915 Pecynnu Poteli Gwirod yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin