Bel Gusto Pecynnu Pasta by Olga Takhtarova

Bel Gusto Pecynnu Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2021

Bel Gusto Pecynnu Pasta

by Olga Takhtarova

Client: Sot F&d

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Bel Gusto Pecynnu Pasta

Mae Bel Gusto yn ddyluniad pecynnu ar gyfer llinell o basta ffres wedi'i wneud o wenith durum. Mae'r pecynnu wedi'i steilio fel parsel post a anfonwyd o'r Eidal. Defnyddir stampiau post, marciau post, darluniau wedi'u llunio â llaw o leoedd hanesyddol Eidalaidd ac efelychiad o bapur kraft. Mae ffenest weld yn galluogi'r prynwr i weld y pasta y tu mewn i'r bocs cyn ei brynu. Mae streipiau lliwgar o'r un dirlawnder a disgleirdeb yn gwahanu'r gwahanol siapiau pasta o fewn y llinell. Argraffir y pecynnau ar ffilm PET gyda farnais dethol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Bel Gusto Pecynnu Pasta yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Bel Gusto Pecynnu Pasta fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Bel Gusto Pecynnu Pasta yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.