Future of Banking Graffeg Symud Esboniadol gan Moree Wu

Mae Future of Banking Graffeg Symud Esboniadol gan Moree Wu yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Ffilm.

ArianFfilm· 2022

Future of Banking Graffeg Symud Esboniadol

gan Moree Wu

Cleient: Julius Baer

Enillydd Gwobr Arian A' Design Award yn y Categori Ffilm

46,303

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #128313

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Future of Banking Graffeg Symud Esboniadol

Creodd Ms Wu y fideo hwn ar gyfer Julius Baer i esbonio dull gweithio eu cynnyrch digidol newydd ar gyfer eu darpar fuddsoddwr. O gysyniadu, bwrdd stori, dylunio fframiau arddull i animeiddio, fe wnaeth hi ddarganfod sut i ddelweddu'r gwahaniaeth rhwng llif gwaith trwm, digideiddio a chyfnod newydd. Ychwanegodd trosiadau gweledol i gynyddu natur unigryw. Defnyddiwyd meddwl creadigol a thechnegau i greu fideo gyda naratif stori clir ac atyniadau gweledol. Roedd y fideo hwn yn dangos y dyfodol hardd a ddaw yn sgil y cynnyrch digidol newydd.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Future of Banking Graffeg Symud Esboniadol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Future of Banking Graffeg Symud Esboniadol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Future of Banking Graffeg Symud Esboniadol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensiynau a Phecynnu: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Tagiau: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Technoleg Cynhyrchu: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Her Dylunio: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Ymchwil: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Ysbrydoliaeth: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Hyd y Prosiect: The project started in December 2019 in New York and finished in March 2020 in New York.
Llif Gweithrediad: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Aelodau'r Tîm: Moree Wu
Cydnabyddiaeth Delweddau: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.