Chick Coin Hysbyseb Animeiddiedig by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Ffilm Competition Category.
EfyddFfilm· 2022
Chick Coin Hysbyseb Animeiddiedig
Client: JP SPACE Studio
Gwobr Efydd A' Design Award Winner in Ffilm Category
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The Design
About Chick Coin Hysbyseb Animeiddiedig
Mae Chick Coin yn hysbyseb animeiddiedig a wnaed ar gyfer platfform paru swyddi rhan-amser i fyfyrwyr yn Taiwan. Mae'r ffilm yn rhedeg am ddeugain eiliad mewn diffiniad uchel llawn ar gyflymder o bedair ffrâm ar hugain yr eiliad. Mae dwy gymeriad brand yn gweld anawsterau ariannol myfyrwyr wedi'u dangos ar sgrin deledu. Yna mae slot ceiniog hudol yn cludo'r cymeriadau i fyd diofal a llawen, ac mae'r byd go iawn yn newid hefyd. Mae'r animeiddiad yn cyfuno lluniadu â llaw gyda darlunio digidol a meddalwedd cyfansoddi. Nod y stori ddoniol a'r effeithiau gweledol yw cysylltu'r brand â gwylwyr ifanc.
The Recognition
About the Gwobr Efydd A' Design Award
Mae Chick Coin Hysbyseb Animeiddiedig yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Chick Coin Hysbyseb Animeiddiedig fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Chick Coin Hysbyseb Animeiddiedig yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- Dimensions & Packaging
- 1920 x 1080px（FHD） / 40s / 24fps
- Tags
- Animation, Illustration, Motion, Money, 2D, Advertising
- Production Technology
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- Design Challenge
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- Research
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- Inspiration
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- Project Duration
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- Operation Flow
- It's a video with no interaction or special operative instructions.
- Team Members
- Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu - Image Credits
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
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