Vessi Animation Animeiddio Cynnyrch by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Ffilm Competition Category.
ArianFfilm· 2022
Vessi Animation Animeiddio Cynnyrch
Client: Morgan Studio
Gwobr Arian A' Design Award Winner in Ffilm Category
Verified Award Winner
Verify Award Status for #136048The Design
About Vessi Animation Animeiddio Cynnyrch
Mae Vessi Animation yn animeiddiad hyrwyddo a grëwyd ar gyfer esgid uchel. Mae'r animeiddiad yn cyflwyno'r cynnyrch trwy elfennau gweledol naturiol sy'n cysylltu'r esgidiau â ffordd o fyw'r cwsmer. Mae dŵr yn gysylltiedig â nodweddion yr esgid, tra bod cymylau'n awgrymu ysgafnder. Cafodd yr esgid ei modelu â thechnegau arwyneb caled yn 3ds Max, gan ddefnyddio ffotograffau fel cyfeirnod, ac fe'i gorchuddiwyd â gweadau lledr. Cwblhawyd y rendro â Redshift a'r efelychiadau â Houdini. Defnyddiwyd yr animeiddiad ar wefan y cynnyrch ac ar y cyfryngau cymdeithasol, heb destun eglurhaol.
The Recognition
About the Gwobr Arian A' Design Award
Mae Vessi Animation Animeiddio Cynnyrch yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Vessi Animation Animeiddio Cynnyrch fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Vessi Animation Animeiddio Cynnyrch yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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