Uncontrolled Love Ymgyrch Gyhoeddusrwydd Arddangosfa by Ziyue Hu

Uncontrolled Love Ymgyrch Gyhoeddusrwydd Arddangosfa by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Ffilm Competition Category.

HaearnFfilm· 2022

Uncontrolled Love Ymgyrch Gyhoeddusrwydd Arddangosfa

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

Gwobr Haearn A' Design Award Winner in Ffilm Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love Ymgyrch Gyhoeddusrwydd Arddangosfa

Mae Cariad Direolaeth yn brosiect cyhoeddusrwydd ar gyfer arddangosfa gyhoeddus yn erbyn trais domestig. Mae'r prosiect yn cynnwys gwefan, posteri a fideo animeiddiedig. Mae'r arddangosfa'n cyflwyno effeithiau negyddol trais domestig ar blant trwy ddigwyddiadau gwirioneddol a gweithiau celf. Dangosir i ymwelwyr sut y gall triniaeth o'r fath niweidio iechyd corfforol a meddyliol plant. Dewiswyd lliwiau dwfn ac arddull baentio a ddatblygwyd yn ofalus er mwyn gwneud y neges yn uniongyrchol ac yn ddiddorol. Y nod yw helpu rhieni i adnabod ffyrdd niweidiol o addysgu plant.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Uncontrolled Love Ymgyrch Gyhoeddusrwydd Arddangosfa yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Uncontrolled Love Ymgyrch Gyhoeddusrwydd Arddangosfa fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Uncontrolled Love Ymgyrch Gyhoeddusrwydd Arddangosfa am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo