Meiyitian Swyddogaeth Sylfaenol: Pecynnu Clyfar by Chong Peng

Meiyitian Swyddogaeth Sylfaenol: Pecynnu Clyfar by Chong Peng is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2022

Meiyitian Swyddogaeth Sylfaenol: Pecynnu Clyfar

by Chong Peng

Client: Yili Group

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Swyddogaeth Sylfaenol: Pecynnu Clyfar

Testun Llyfr: Mae Meiyitian yn ddyluniad pecynnu clyfar sy'n cysylltu pecyn printiedig â byd brand rhithwir. Mae'r pecynnu'n cynnwys cymeriadau dau-ddimensiwn a thri-dimensiwn sy'n seiliedig ar lefarydd y brand, gan ffurfio masgot brand. Mae defnyddwyr yn sganio'r cymeriadau gyda chymhwysiad symudol ac yn mynd i mewn i'r byd rhithwir a grëwyd gan y brand. Y tu mewn i'r byd rhithwir, cynigir gemau rhyngweithiol a system deilwra doliau, a gellir casglu gwobrau. Y nod yw adeiladu cysylltiad agosach rhwng y brand a defnyddwyr ifanc.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Meiyitian Swyddogaeth Sylfaenol: Pecynnu Clyfar yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Meiyitian Swyddogaeth Sylfaenol: Pecynnu Clyfar fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Meiyitian Swyddogaeth Sylfaenol: Pecynnu Clyfar yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team